This week’s issue of Sports Illustrated features an investigative case study into the world of college recruiting letters.
Using prep hoopster Roberto Nelson — a Top 100 member of the Class of 2009 — as their subject, SI examined the quantity and quality of the letters sent to today’s high school athlete. What they uncovered was revealing about the nature of college recruiting, and cast a light on certain institutions, as well.
Here are the basics:
-Nelson received 2,161 pieces of mail from 56 different athletic programs between his sophomore and senior years in high school.
-The University of Kentucky sent 295 individual mailings to Nelson; not one was personalized.
-Of the 56 programs that sent Nelson mail, only 18 of those programs personalized any of the material.