Tag Archives: Promotion

When Shutouts Attack: The Evolution of a Promotion Gone Awry

nfl_e_seahawks11_200x300It was Thursday afternoon. I had just acquired a carne asada burrito from Casa D’s — one of the greatest hole-in-the-wall food establishments in the entire world, for the record — and was enjoying lunch in my car while listening to sports radio. I don’t usually eat meals in my car, but on this particular day I needed a break from the office. So I sat there and listened to my pals Jason Puckett and Ian Furness discuss something I half-paid attention to while downing a gigantic flour tortilla filled with wholesome goodness.

The banter ceased. A commercial break hit. I neglected to change the station. I picked up my phone and scrolled through a seemingly endless Twitter feed. A fast-talking pitchman took the airwaves in a taped advertisement for a car dealership. “Win $35,000!” he said. I continued to scroll. “If the Seahawks shut out the Giants…12 winners…no purchase necessary…” And still I scrolled. The ad came to its end.

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