Outdated, out of touch, and seemingly out of ideas, ROOT Sports Northwest is quickly becoming the Aurora Mall of local sports television. Those of you in your late-twenties or older may remember Aurora Mall, a once-proud shopping center in North Seattle that was razed in the early-nineties in favor of a Costco, a Home Depot, and a handful of smaller storefronts. The mall fell victim to a lack of tenants, a lack of shoppers, and ultimately a wrecking ball. Perhaps it could have been saved with a little effort from owners. Sometimes effort is all it takes.
Much like Aurora Mall, ROOT Sports Northwest is losing tenants and shoppers in its own right. Less than a year ago, the Pac-12 Network debuted and began broadcasting a number of sporting events that had previously been aired on ROOT. For fans, the change was a welcome one, as ROOT had done little to endear themselves to viewers over the years. With low-quality technology (Do they have HD yet? No, seriously.), lackluster original shows, and on-air personalities that failed to relate to viewers, ROOT wasn’t giving its customers what they wanted. When the Pac-12 departed, an exodus of the viewership commenced.
Months have passed and ROOT has continued to struggle. Look at their daily programming lineup and one can’t help but cringe. But rather than write the network off as a joke that will die a slow death, I’d like to think we can still save the region’s premier (by default) local sports network. How are we going to do that? With the help of Twitter, I asked people how they would go about improving ROOT. This was what they had to say.
1. Create fresh local programs that people actually want to watch.
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