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Why Your Snarky Opinion of the ALS Ice Bucket Challenge Does Not Matter

53658874For the past couple weeks, the Ice Bucket Challenge has emerged as a positive, impactful way to raise both awareness and money for Amyotrophic Lateral Sclerosis (or ALS), the neurodegenerative condition often referred to as “Lou Gehrig’s disease.”

As the Challenge has progressed, everyone from ex-presidents, to star athletes, to D-list celebs, to normies like you and I have engaged in pouring buckets of ice cold water on ourselves while a video camera records the absurdity. With each splash, more cash has been raised for the ALS Association than seemingly ever before, with millions more dollars raised for ALS research throughout the duration of the Ice Bucket Challenge than at comparable intervals in the past.

But as the videos have become more and more prevalent, a teeming mass of self-righteous serial loathers has begun to bubble its way to the forefront of the movement. For every handful of clips promoting awareness of a deadly, debilitating disease, there may be one or two carefully worded articles condemning the foolishness of pouring buckets of chilled liquid on one’s head. The critics have their reasons for feeling the way they do, citing self-promotion, the squandering of perfectly good water, and the belief that performing such an embarrassing feat on camera does not directly equate to cash for a cause that desperately deserves your money. The critics, however, are assholes.

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