A few weeks ago, a group of local sportswriters started a website entitled SportsPress Northwest. A well-put-together online periodical, SportsPress Northwest was founded by Art Thiel and Steve Rudman, two former Seattle Post-Intelligencer journalists who had been struggling to stay relevant since the newspaper closed up its print operations in March, 2009. First glance at the website will tell you that a) this project was decently-funded, b) these guys have a talented supporting cast around them, and c) they clearly know how to write about sports. And yet in spite of all that, no one really cares.
It’s an unfortunate circumstance of the newspaper industry slowly falling to pieces, but unless your words are plastered on the pages of a daily print production, you might as well be Casper the Friendly Ghost. To remain apropos in the online world, you have to either do something that nobody has done before, or do whatever it is you’re doing better than everyone else who happens to be doing that very same thing. Most people don’t realize that. Thiel, Rudman, and their SPNW cohorts are guilty of this naivety.