They’ve done it again. Another year, another slogan from the Seattle Mariners’ marketing staff. Ever since 1995 and the team’s “Refuse to Lose” campaign, the pressure has been on these unheralded office-dwellers to concoct a winning one-liner for an entire season’s hopes to be based upon.
This year’s result: “A new day, a new way.” If you don’t see the significance right away, the club is basically saying, “Hey, we’re rebuilding here, so don’t expect much.” Not exactly something winners tell themselves every morning when they wake up.
Nevertheless, the slogan will be forced to stick by this team throughout the ’09 season. No matter if they lose 100 games or, knock on wood, win 100 games.
If “A new day, a new way” is the best the marketing gurus at Safeco Field could come up with, we want to know which slogans they turned down. Which is why we’ve uncovered the final 11 quips to be left on the drawing board. Enjoy.
11. “The green hydro needs your support.” Damn it, I better get out there, then.