First, some context. The below video was made by a guy named Don Joss, owner of DJ’s Sportscards in Renton. For anyone who grew up in the Greater Seattle area and collected cards as a kid, DJ’s is basically a mecca. Occupying an unassuming storefront in a small strip mall on the corner of Duvall Avenue and Sunset Boulevard, DJ’s is stacked floor to ceiling with all sorts of sports cards and memorabilia. It’s been there since those of us who are now adults were kids. It’s a great memory for so many and unlike most similar shops around the nation, it still exists.
The owner, Don, is one of the nicest guys you’ll ever meet. He makes you want to collect cards again. If for no other reason than because you want him to do well. I mean, this is a guy who still, to this day, owns a card shop. That’s on par with owning a phonograph dispensary or a pager company. I don’t know what the going salary for a card shop owner is, but I have to imagine it’s not enough. Card shop owners are living out the dreams of every ’80s- and ’90s-era kid. When I was a kid, I only wanted to be two things: professional baseball player or sports card shop owner. I failed on both accounts.
Anyway, whether you care to purchase cards ever again or not, I urge you to watch the following video. This video is supposed to be an ad, of sorts, but I damn near shed a tear. Hoops, Skybox, Fleer Ultra, Topps, Bowman…so beautiful, all of it.