Over the past couple weeks, Starbucks has been promoting a “We Love You Seattle” giveaway campaign on Facebook in which customers can enter any Seattle-area Starbucks location during specified times and days and get free tickets to local events. Last week, the Seattle-based company gave away Mariners tickets. This week it was passes to the Seattle International Film Festival.
What should have been a good-spirited promotion for Howard Schultz’s coffee company got ugly in recent days as the event page turned into a forum for Sonics fans to vent their frustrations. For those of you who aren’t aware, the now-defunct Sonics were once property of Schultz, who ultimately sold the team up the river to Oklahoma millionaire Clay Bennett, who then made off with his property to Oklahoma City. While fans would relish the chance to kick Bennett squarely in the gonads, they’d just as soon take a shot at Schultz’s balls if given the opportunity.
In response to this unforeseen turn of what should have been anticipated fan reaction, the moderators of Starbucks’ Facebook page decided to take drastic action just minutes ago. Rather than continue to tolerate abuse at the hands of rightfully angry Seattle sports fans, Starbucks instead shut down the wall (Facebook’s terminology for the commenting space on the page) for the event, thus preventing any other users from chiming in their two cents. Take that, Seattle.
No word on whether Schultz was the man behind this act of Big Brotherism, though it’s been rumored that the spider-hole he’s been living in does not have internet access. We’ll get you eventually, Schultz. Just like Saddam.