The problems with blogging, and the downfall of the newspaper industry
After reading this post from Geoff Baker of The Seattle Times earlier today, I felt compelled to weigh in on the matter of blogging versus what we consider real journalism.
The newspaper industry is one that is close to my heart. I’ve worked in it, and so have members of my family for a long time. A lot of my upbringing is thanks to the newspaper industry.
That said, newspapers have done nothing to help themselves over the years in warding off the internet era and maintaining relevance.
While it is easy for someone on either side of the spectrum (the blogging side, or real journalism side) to criticize the other side, the fact is that if newspapers want to survive they will need to embrace blogging and realize that this is how society gets its information these days. All the pressure is on the newspaper business, while bloggers will continue to pop up everywhere on a daily basis.
By now, we’re all familiar with Bud Light’s Real Men of Genius ad campaign. A half-sung, half-spoken lyrical tribute to those men who shape our outlook on the sports world.
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